AB&Co Blog

The ‘Selini Crest’ brand reposition

Posted on: January 8th, 2012 by Adam Bestwick No Comments

We recently finished a brand reposition, the ‘Selini Crest’ for our client Selini Bespoke Jewellery. This identity was quite complex and took a lot of testing and experimentation to perfect.

Overall this project is a great case study to post on our blog and will give you a glimpse into the amount of work that goes into this type of project.

Over the coming months I’ll go through the various processes and challenges we faced in creating this new brand.

The image below is from a metallic ink test on uncoated paper:


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